Get cited inside ChatGPT, Gemini and AI Overviews
Generative engines synthesize an answer from a handful of trusted sources and quietly drop the rest. We build the entity signals and content structure that get your brand picked.
Cited: northwindoutdoors.com
Everything under the GEO umbrella
Clear entity definitions, direct claims and well-labeled sections that generative models can extract cleanly.
Consistent facts about your brand across sources large language models are trained on and retrieve from.
Ongoing monitoring of mentions and citations across ChatGPT, Gemini, Perplexity and Copilot.
Schema and data markup that reinforces machine-readable facts about your products and expertise.
Earned coverage on the type of publications generative engines cite most often.
A clear read on who's currently getting cited in your category, and why.
How a GEO engagement runs
We query the major generative engines across your core topics to see who's cited today — including you, or not.
Strengthening the facts and third-party signals about your brand that models draw on.
Rewriting key pages so claims, data and definitions are unambiguous and quotable.
Monthly re-testing across platforms, with content adjusted based on what's actually moving citations.
What GEO costs
Starting points based on typical scope — every quote is scoped to your business after a short discovery call.
A baseline AI visibility audit plus initial entity work.
- LLM-readable content structuring
- Entity & authority signal building
- Cross-platform citation tracking
Our most common scope — ongoing citation tracking and content restructuring.
- LLM-readable content structuring
- Entity & authority signal building
- Cross-platform citation tracking
- Structured data & knowledge graphs
- Digital PR for AI-trusted sources
For competitive categories needing continuous AI share-of-voice defense.
- Everything in Growth
- Competitive AI share-of-voice audits
Prices are monthly starting points — GEO is a newer discipline and scope typically expands as citation tracking data comes in.
AI answers are the newest front page
- Millions of research queries a day now start and end inside a chat interface
- Generative engines tend to cite a small, consistent set of sources per topic
- Once established as a trusted source, that position is sticky — hard for competitors to displace
- GEO and traditional SEO reinforce each other; neither replaces the other
Questions about our GEO services
Generative Engine Optimization is the practice of structuring content and brand signals so that AI systems like ChatGPT, Gemini and Perplexity cite your business when answering a user's question, similar to how SEO targets traditional rankings.
We run a consistent set of representative queries across major generative engines on a recurring schedule and log which sources get cited, including whether your brand appears and how it's described.
No. Generative engines still rely heavily on the same crawled, indexed web that traditional search does. Strong SEO fundamentals are a prerequisite for GEO, not a competing strategy.
ChatGPT, Google AI Overviews and Gemini, Perplexity and Microsoft Copilot, with additional platforms added as they gain meaningful query share.
It's early, and we say so plainly — but the underlying mechanics (entity authority, clear extractable content, third-party validation) are well-understood SEO and PR principles applied to a new surface, not guesswork.
Related services
Ready to talk GEO?
Get a free growth audit built around your goals — no obligation, and you keep the findings either way.