Ad spend engineered for return, not just clicks
Google, Bing, Shopping and paid social campaigns built and optimized around cost per qualified lead and return on ad spend — not vanity click-through rates.
Everything under the PPC & paid media umbrella
Search, Display and Performance Max campaigns built around actual purchase intent, not broad match guesswork.
Product feed optimization and Shopping campaigns structured for margin, not just volume.
Often-overlooked Microsoft Ads campaigns that capture lower-competition, high-intent traffic.
Meta, Instagram and LinkedIn ad campaigns built around your actual funnel, not just awareness.
Clean, accurate conversion tracking so budget decisions are based on real data.
Ongoing audience refinement and bid strategy testing to keep cost per result trending down.
How a PPC & paid media engagement runs
A full review of account structure, past performance and wasted spend across every active campaign.
Rebuilding or restructuring campaigns around real intent and conversion tracking, not guesswork.
Active bid, audience and creative testing in the first 30–60 days to establish a performance baseline.
Budget shifted toward the campaigns, keywords and audiences proving themselves, month over month.
What PPC & paid media costs
Starting points based on typical scope — every quote is scoped to your business after a short discovery call.
Management for a single, focused Google Ads campaign.
- Google Ads & Search campaigns
- Shopping & ecommerce PPC
- Bing Ads management
Our most common scope — Search, Shopping and paid social combined.
- Google Ads & Search campaigns
- Shopping & ecommerce PPC
- Bing Ads management
- Paid social advertising
- Landing page & conversion tracking
For larger monthly ad budgets needing dedicated daily optimization.
- Everything in Growth
- Audience & bid strategy
Prices shown are management fees only; ad spend is billed directly by Google, Meta or Bing and is separate from this fee.
Paid media should feel predictable, not like gambling
- Clean conversion tracking is the foundation — without it, every optimization is a guess
- Cost per qualified lead matters more than cost per click or impression
- Paid and organic search should be coordinated, not competing for the same budget conversation
- Testing discipline compounds — small, consistent improvements beat occasional big swings
Questions about our PPC & paid media services
It depends heavily on your industry and CPCs, but most accounts need a meaningful testing budget in the first 60 days before optimization can really kick in — we'll give you a specific recommendation after an account audit.
We manage campaigns directly inside your ad accounts; ad spend is billed directly by Google, Meta or Bing to your card, separate from our management fee.
Yes, account audits and turnarounds of underperforming campaigns are one of our most common engagements.
We set clear performance benchmarks based on your industry and budget and manage toward them aggressively, but we don't promise specific guaranteed numbers upfront — results depend on market conditions and offer strength too.
Related services
Heatmaps, testing and UX fixes that convert the traffic you already have.
Technical, on-page and authority-building SEO that compounds organic traffic quarter over quarter.
Listing optimization and PPC built for how Amazon and Walmart actually rank sellers.
Ready to talk PPC & paid media?
Get a free growth audit built around your goals — no obligation, and you keep the findings either way.