Web Development & SEO
Web development and SEO for CoolBrew
A New Orleans–born, cold-brew coffee concentrate brand with decades of retail history, modernizing its web presence and recipe content for a new generation of cold brew drinkers.
CoolBrew
The challenge
Legacy CPG brands often have real retail distribution and brand equity that an older website doesn't reflect — product pages, store locators and recipe content built for an earlier era of the web.
Our approach
- Website modernization focused on speed, mobile experience and clear product information
- SEO-structured recipe content built around real cold brew search demand
- Store locator and retail-partner page improvements
- A content refresh across product and brand story pages
Focus areas
Where the work is concentrated
Site experience
A faster, more modern experience across devices.
Recipe content
Recipe content structured to capture cold brew and coffee-drink search demand.
Purchase paths
Clearer retail and direct-to-consumer purchase paths.
More work
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