Content & Lifecycle Email
SEO, content and lifecycle email for My ESA Doctor
A telehealth clinic helping patients obtain emotional support animal letters for housing, built around an active content library and an annual renewal cycle.
My ESA Doctor
The challenge
ESA services depend on two very different marketing jobs under one brand: winning first-time search visibility, and staying top-of-mind for annual letter renewals before they lapse.
Our approach
- An SEO content program covering ESA laws, eligibility and state-specific guidance
- Renewal-focused lifecycle email campaigns tied to letter expiration timing
- Trust-building content addressing common questions about online ESA services
- Supporting content for the brand's ESA gear shop
Focus areas
Where the work is concentrated
Organic coverage
Broader visibility across ESA-related informational search.
Renewal flow
A structured renewal campaign in place of one-off promotional sends.
Trust messaging
Clearer, more direct content addressing common objections up front.
More work
Other partnerships
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