Growing organic and retail visibility for GoodPop
A B Corp–certified frozen treats brand, based in Austin, sold nationally in retail (including Walmart) and via Instacart, alongside a growing direct-to-consumer and content presence.
CPG brands selling through both retail and DTC channels need their site and content to do double duty — serving a shopper standing in the freezer aisle who just searched "near me," and a shopper browsing Instacart or the brand site directly — without diluting a distinctive, ingredient-forward brand voice.
- SEO-optimized product, flavor and editorial content built around real search intent
- Store locator and local "near me" page optimization to support in-store discovery
- Social content supporting new flavor launches and retail expansion
- On-site content structure that supports B Corp and impact storytelling alongside conversion
Where the work is concentrated
Strengthened organic presence for core flavor and category search terms.
A clearer path from "near me" search to the store locator and retail purchase.
An ongoing content library built to support new flavor and product launches.
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