Social, Content & Web
Social, content and web for Midnight Runners
A global, volunteer-led running club spanning 18 cities across four continents, built on social energy, local crew captains and brand partnerships.
Midnight Runners
The challenge
Community brands like this grow city by city. The marketing challenge is less about paid acquisition and more about giving a large, distributed network of volunteer crew captains consistent, on-brand tools to promote their local events.
Our approach
- A city landing page system supporting local event promotion at scale
- Social content templates and calendars usable consistently across cities and time zones
- Support around press coverage and brand partnership moments
- Website structure built to support rapid new-city launches
Focus areas
Where the work is concentrated
City framework
A repeatable city-page structure to support new market launches.
Social consistency
A more consistent on-brand social presence across a distributed crew network.
Partnership support
Stronger web and content support around press and brand collaborations.
More work
Other partnerships
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